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While I do think that Meta went early with its metaverse-inspired rebrand, which has negatively impacted the perception of its next-level initiatives, there are growing signs that the metaverse is coming, and that Meta will be the leader in the…
YouTube’s expanding access to its “Communities” tab, which provides a dedicated space to facilitate expanded channel discussion, while it’s also looking to provide more insight into Connected TV viewership in its latest update. First off, YouTube’s officially announced that it’s…
While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now up to 320 million active users, and is gaining growth momentum, while Meta CEO Mark Zuckerberg recently reiterated his view that it…
Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s latest ads update. “Advertisers in six major markets (U.S., Canada, UK,…
This could be interesting. Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts. As you can see in this example, shared by app researcher…
TikTok has announced a range of activations for Black History Month, including a showcase of emerging Black creators, a new business accelerator program and even in-person events. First off, TikTok’s announced a new cohort of creators who will be part…
Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the evolving swathe of interaction data providing more methods to track…
Yes, Instagram will soon let you edit your profile grid and rearrange the order in which your posts are displayed in the app. It’s not quite ready as yet, but it is getting close, with IG officially announcing the change…
![The Social Media Funnel Explained [Infographic]](https://cointact.me/wp-content/uploads/2025/02/4050-the-social-media-funnel-explained-infographic-768x479.webp)
Have you mapped out your 2025 social media content strategy as yet? If not, then this might help. The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need…
With Meta encouraging its users to try out its generative AI image creation tools at every turn, it’s also now looking to integrate more transparency into the usage of AI images, in order to help users ascertain what’s real and…