Category LinkedIn

LinkedIn is facing more job cuts, with parent company Microsoft announcing that it’s culling around 6,000 roles, or 3% of its global workforce, to “reduce management layers.” And LinkedIn jobs will be impacted. How many, exactly, Microsoft hasn’t said, but…

As it looks to incorporate more AI-powered tools to help members find their ideal career, LinkedIn has also launched a new “Grads Guide” to help students coming into the workforce understand rising areas of opportunity. Which could be a big…

LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts. And video is…

With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering,…

Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance…

LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. LinkedIn’s voluntary…

If you hadn’t noticed, LinkedIn is super keen on gen AI, which is why it’s been injecting AI tools into every element that it can across the app. At the same time, it’s also looking to help its members capitalize…

LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Which could be a good way to solidify professional connections and relationships, by adding an extra layer of…

LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead…

LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting…