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Key Takeaways Influencer Impact: Fashion influencers reshape style perceptions and significantly impact consumer behavior, driving purchasing decisions through engaging social media content. Diverse Categories: Influencers range from macro (celebrities) to micro (smaller niche-focused creators), each bringing unique advantages for brand…
YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. As we reported earlier in the week, YouTube has started notifying…
American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this…
Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options. Which is an audience that’s on the rise. As…
Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s adding…
YouTube looks to be developing another AI assistant tool within YouTube Studio, with this one focused on analyzing your channel stats and providing performance summaries, and tips on where you can improve. As you can see in this example, posted…
Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads. Which is going to be a tough ask…
Not sure that this is a great indicator of take-up for Meta’s Meta Verified product, but… Over the last few months, Meta has been running a program which includes gifting Meta Verified to selected creators. As you can see in…
We have yet another wrinkle in the ongoing TikTok-U.S. saga. According to a new report from The Information, TikTok is in the midst of developing a new U.S.-only version of the app, as it closes in on a deal with…
Threads celebrated its second year of existence over the weekend, and if you logged on, you may have been shown this pop-up notification in your feed: Yes, a party hat, that you can’t place on your profile image, and just…