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This audio is auto-generated. Please let us know if you have feedback. TikTok may be best associated with the latest dance crazes and viral challenges, but the social media platform with more than 1.5 billion monthly users could be a…
YouTube’s making a change to its in-app discovery elements, with the removal of its “Trending” and “Trending Now” listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different…
Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the…
Another day, another random AI functionality, that’ll have a level of novelty value, but probably doesn’t add a heap in terms of day-to-day utility. But it could be fun, I guess, so… Today, Google has launched a new element within…
Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of…
Key Takeaways Influencer Impact: Fashion influencers reshape style perceptions and significantly impact consumer behavior, driving purchasing decisions through engaging social media content. Diverse Categories: Influencers range from macro (celebrities) to micro (smaller niche-focused creators), each bringing unique advantages for brand…
YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. As we reported earlier in the week, YouTube has started notifying…
American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this…
Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options. Which is an audience that’s on the rise. As…
Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s adding…