TikTok

This audio is auto-generated. Please let us know if you have feedback. TikTok published new data on the effectiveness of TikTok ads in promoting film releases and how TikTok’s cultural influence drives box office sales. The report, created in collaboration…

This audio is auto-generated. Please let us know if you have feedback. The transition of TikTok from China-based management to U.S.-based ownership hasn’t exactly gone smoothly so far. The U.S. version of the app has suffered several major outages that…

This audio is auto-generated. Please let us know if you have feedback. TikTok’s value as a discovery tool is rising, according to a recent study published by Adobe, which incorporated survey data from 807 consumers and 200 small business owners…

This audio is auto-generated. Please let us know if you have feedback. TikTok published its latest EU content enforcement and usage numbers, which provide insight into usage, and how the app is dealing with information requests and moderation rules. The…

This audio is auto-generated. Please let us know if you have feedback. TikTok continues to enhance its focus on sports content, this time via a new, multi-year agreement with MLB, which will see the league and teams posting exclusive content…

This audio is auto-generated. Please let us know if you have feedback. TikTok has launched some new ad options in Europe to help entertainment marketers maximize their campaigns, while it’s also launched a new #BookTok bestseller list to further highlight…

This audio is auto-generated. Please let us know if you have feedback. Looking for ways to improve your brand’s TikTok presence? This will help. TikTok has published a new, 40-page guide on how to create more effective content in the…

This audio is auto-generated. Please let us know if you have feedback. TikTok has launched an updated promotion opportunity for TikTok Shop merchants, with its “Smart Promotion” program offering significant amplification of your products, as well as lower fees, in…

This audio is auto-generated. Please let us know if you have feedback. TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app’s top performers.…

This audio is auto-generated. Please let us know if you have feedback. Is TikTok already censoring some topics, and restricting what U.S. users can see in the app? A rising number of high-profile users have declared that they’re moving away…