Category Digital Marketing

Reality TV series The Secret Lives of Mormon Wives follows a number of social media influencers from the Church of Jesus Christ of Latter-day Saints who rose to prominence through social media, and particularly TikTok. The show is based in…

This audio is auto-generated. Please let us know if you have feedback. TikTok may be best associated with the latest dance crazes and viral challenges, but the social media platform with more than 1.5 billion monthly users could be a…

Key Takeaways Influencer Impact: Fashion influencers reshape style perceptions and significantly impact consumer behavior, driving purchasing decisions through engaging social media content. Diverse Categories: Influencers range from macro (celebrities) to micro (smaller niche-focused creators), each bringing unique advantages for brand…

Look, you’ve heard this a million times already, from a million different sources. But with so much of our daily lives now conducted online, and so much of our personal info logged on various digital servers, it’s imperative that you…

Social media influencer and powerlifter Stefi Cohen was reportedly arrested on grounds of domestic violence battery. According to a report published by TMZ on Sunday, July 6, Cohen, whose full name is Stefanie Cohen Magarici, was arrested on Wednesday, July…

Influencer Maddison Steiner knows firsthand how plastic surgery can go awry. Steiner underwent a breast augmentation in July 2024 after having given birth years prior, she told People in an interview published Saturday, July 5. “I felt ready to do…

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives…

This could be a valuable option for your TikTok promotions. TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market…

Taking a flight should be an exciting part of any trip, but for plus-size travel influencer Jae’lynn Chaney, it often brings struggles. Even though she loves seeing the world, she’s no stranger to tight seating and the extra fees that come with it. Now, she’s using her platform…

Key Takeaways Understand Teen Characteristics: Teens, aged 13 to 19, are a diverse group with significant influence and purchasing power, requiring brands to align their values with this audience’s preferences. Leverage Social Media: Use platforms like TikTok, Instagram, and Snapchat…