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YouTube Launches Side-by-Side Ads for Livestreams

YouTube Launches Side-by-Side Ads for Livestreams

YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive,…

LinkedIn Launches Conversions API Playbook

LinkedIn Launches Conversions API Playbook

LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn’s systems. LinkedIn…