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Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These are different from the faceless…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…
AI chatbots are set to come under regulatory scrutiny, and could face new restrictions, as a result of a new probe. Following reports of concerning interactions between young users and AI-powered chatbots in social apps, the Federal Trade Commission (FTC)…
TikTok has officially launched the next stage of its European data separation project, with construction now underway on a new data center in Kouvola, Finland. As you can see in this image, this week, local officials from Kouvola participated in the…
Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts? It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with…
Journalists, publicists, and college faculty have been fired after calling the right-wing influencer a divisive figure and making light of his assassination The conversation around the assassination of right-wing activist and Trump ally Charlie Kirk during a campus event at…
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Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. As you can…
Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday marketing plan. First off, Google’s announced that it’s testing new ads within its AI…