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X is looking to utilize its own xAI tools to verify user ages, in order to meet the recently enacted regulations in the U.K., with the platform now experimenting with a new, in-stream selfie-verification process, which will then ensure that…
These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks…
After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they’re up to at…
Amid varying reports suggesting that Google’s AI overviews are rapidly eroding referral traffic, Google has responded by saying that this concern is essentially being overblown, because not only are users happier with its AI overviews, it actually hasn’t seen a…
Roomies, the girlies are on Chris Brown’s neck after he popped up in a new pic with influencer Jada Wallace. If y’all recall, they sparked dating rumors after appearing in a pic together back in June. Well now, the chatter…
The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability. To be sure, influencers have broken out of the…
Meta has announced some new measures to protect WhatsApp users from scam activity, including improved insight into group requests, and updated alerts for individual chat requests. First off, on group messaging. WhatsApp’s rolling out a new safety overview that will…
TikTok continues to cement itself as the key hub for online music engagement, with its live stream broadcast of the latest “Tomorrowland” electronic music event drawing in more than 74 million viewers across both weekends of the event. That bests…
Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in users and revenue, as it continues to refine its business offerings, and capitalize on its market opportunities. Though growth in key markets…
The next stage of Meta’s VR development is coming into view, with Meta adding a new conversational AI chatbot into its Horizon Worlds creation tool on desktop, which is another step towards being able to speak VR experiences into existence.…