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X Adds Verification Explainers To Avoid EU Fines

X Adds Verification Explainers To Avoid EU Fines

X has added a new overview of what checkmarks in the app now actually represent, as EU investigators continue to examine the app’s change in approach on verification, and whether it violates the EU Digital Services Act (DSA). Last year,…

Meta Shares Ad Tips Based on 1M+ Ad Creatives

Meta Shares Ad Tips Based on 1M+ Ad Creatives

Looking to optimize your digital ads? This will help to guide your efforts. Meta recently partnered with AppsFlyer and Dentsu to undertake a new analysis of winning ad creative elements in app promotions, as well as how brands are utilizing…

The MRC Re-Affirms YouTube’s Brand Safety Accreditation

The MRC Re-Affirms YouTube’s Brand Safety Accreditation

YouTube has been awarded the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row, providing additional assurance for advertisers around their video ad placements. MRC accreditation means that YouTube’s ad system has been…

X Outlines its Updated DM Encryption Process

X Outlines its Updated DM Encryption Process

With X’s new “XChat” messaging platform now rolling out to all X Premium subscribers, X has also updated its documentation on its DM encryption, and how it will work in the new chat experience. As a recap, X launched message…