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“Where are you finding success in using LinkedIn as an influencer marketing platform, and what does future does LinkedIn as a platform hold for influencers?” Here’s what business leaders had to say: 1. Leveraging LinkedIn for B2B Success “Brands that…
An article from An array of third-party apps are highlighted that offer lightweight solutions and could help smaller businesses boost their presence. Looking to up your TikTok game for the upcoming holiday push? This will help. This week, TikTok has…
While Threads doesn’t want people posting about divisive politics and bringing down the more positive vibe in the app, it is gradually adding in more topical and trending engagement options. These moves show the platform leaning into the real-time nature…
While other social platforms continue to push random AI features that no one asked for, and face more questions over political content, Pinterest continues to go about its business, steadily increasing its active users and revenue, as per its latest…
Bryce Crawford is gaining momentum on social media as a Christian influencer. In many of his accounts, he refers to himself as a “Christian Creator on Social Media.” He also considers himself a missionary and participates in speaking engagements. Social…
After rolling out verification for individual users last year, LinkedIn is now adding company page verification as well, providing another way for brands to establish trust in the app. As you can see in this example, approved company pages will…
I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016, with Messenger Bots, which nobody cared about, then it tried…
Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads is now up to 200 million monthly active users, as confirmed today by Threads chief Adam Mosseeri. Which means that…
Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s…
Google’s adding some new, AI-powered elements to Search, tapping into its latest Gemini models to provide an enhanced Search experience. Which will also, ideally, keep more people searching on Google, as opposed to shifting their discovery behaviors to, say, ChatGPT…