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As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast…
X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters. Introducing long form Write via X API v2! With all developers having migrated to…
TikTok has launched a new pilot program, in partnership with NCMEC, that will see Amber Alerts displayed directly within the For You feed, providing more coverage in cases of missing people in the app. This example from NCMEC shows how…
Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks like access to first-party data and creator programs, as Meta maintains its dominance in social media spend. While Instagram and Facebook remain the top two…
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube…
This could be handy. Meta is rolling out a new update for Meta Business Suite (aka “Creator Studio,” aka “Business Manager”) which will enable you to connect more profiles to your account, so that you can easily switch between them…
Another day, another curious trend emerging on financial TikTok: influencers promoting life insurance as a superior alternative to traditional retirement accounts like 401(k)s. Can you really replace your retirement account with a life insurance policy? What’s really behind this shift,…
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app…
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…
Social networks have revolutionized the waywe communicate, stay informed and share moments of our daily lives. We use platforms like Facebook, Twitter, Instagram and TikTok to keep in touch with our friends and family, share our experiences, keep informed, and…