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TikTok’s launching another program to support creators on the platform, this time focused on those who are making an impact on society via their in-app presence. The new TikTok Change Makers Program will highlight creators and non-profits “who create meaningful…
If you’re looking to get a better handle on the interests of Gen Z, there’s one platform that you should turn to: Pinterest. Okay, maybe not, but according to Pinterest, it is becoming a bigger focus for young, shopping-ready audiences:…
Meta’s rolling out a new, automated video ad option, with Catalog Product Ads now also able to utilize video assets. Previously known as Dynamic ad, Catalog Product Ads enable advertisers to upload their entire product catalog into Meta’s system, with…
As Elon Musk continues to re-angle his companies towards AI and robotics, you can expect X’s Grok chatbot to get even more focus moving forward. Already getting prominent placement, right in the middle of the bottom function bar in the…
TikTok has announced a new certification, in addition to its “TikTok University” initiative, with marketing pros now able to obtain an official “Media Buying” qualification, that they can then display to showcase their platform expertise. As explained by TikTok: “[The…
LinkedIn is the latest social platform to add labels to AI-generated content in-stream, via a partnership with the Coalition for Content Provenance and Authenticity (C2PA), which uses data tagging to identify AI images. As you can see in this example…
While social platforms continue to drift away from the “social” elements, and more towards entertainment, the platforms also know that engagement still remains key to making their apps as sticky as possible for users. Which is why Instagram continues to…
Images via Reverb Communications. In today’s crowded gaming market, getting your indie game noticed feels like shouting into a hurricane. That’s where strategic media and influencer partnerships come in. They can be your megaphone, amplifying your game’s unique voice and…
X has announced that its Grok AI chatbot will now be made available in Europe, after finalizing an agreement with EU regulators to allow the bot, though the additional Grok news summaries will only be made available in the region…
So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…