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A new class of agency businesses has formed in recent years, combining sports talent management, influencer-style matchmaking and, in some cases, content production. “We handle everything off the field and off the court,” said Eric Eways, head of marketing at…
Just as Elon goes to battle against the broader ad industry, X is also looking to help users avoid ads entirely in the app, with those paying for X Premium+, its most expensive subscription package, now set to get a…
An article from A key theme is how emotions, communities and relationships are “bending” and impacting shopping behavior. Looking to get a better handle on the key TikTok trends of the moment? This will help. Today, TikTok has published its…
After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche.…
An article from The update would add more assurance for those using direct messaging on the app. Instagram’s looking to provide more assurance for temporary message senders, with a new feature that would block screenshots of temporary DMs. As you…
An article from A deal with India’s leading mobile service provider could be a key step in building a metaverse foundation in the region. This could be a significant step for Meta’s broader metaverse ambitions. According to a new report from The Information, Meta’s…
How much protein should you eat in a day? If you take the question to TikTok, the answer might be overwhelming, as influencers tout the benefits of high-protein diets to build muscle and lose weight, often recommending well over 100…
Honestly, if X wants to reinforce advertiser trust, it really needs to get its facts straight. Today, in a post about X’s decision to take legal action against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers…
TikTok could soon have its own, in-stream text-to-video creation tool, with parent company ByteDance launching a new app called “Jimeng AI” in China, which enables users to create short videos via AI, based on written prompts. As you can see…
An article from Yet another way creators can access AI-based guidance in addition to the ideas generator introduced earlier this year. YouTube’s trying out another generative AI creation option, with a new Google Gemini integration with YouTube Studio that’ll help…