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Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app,…
TikTok has announced some new ad safety controls and expanded partnerships with third party ad monitoring providers, as well as more streamlined processes for managing your ads within TikTok Ads Manager. Which will help to provide more assurance amid negative…
So what’s going on with the TikTok ban, and is it actually going to happen this time around? Well, at the moment, it seems to be caught up in bureaucratic process. But if it is banned, or more accurately forced…
With its AI-powered “Collaborative Articles” seeing an increase in weekly readership of over 270% since September, it makes sense that LinkedIn is now exploring new ways to encourage more engagement with the format, in order to get more users both…
Have you been keeping an eye on your Facebook ads charges and performance? You probably should, because according to a new report from Bloomberg, Facebook’s ad system has been “glitchy” for weeks. As per Bloomberg: “[Meta’s ad system] has been…
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users…
Snapchat has officially announced its upcoming IAB Newfronts presentation, in which it will share its latest ad projects and offerings designed to help brands make the most of the app. As per Snapchat: “On May 1st, Snap will take the…
Instagram’s rolling out some additional protection measures to combat sextortion scams in the app, while also providing more informational notes to help teens understand the implications of intimate sharing online. First off, Instagram’s launching a new process that will blur…
Instagram has confirmed that it will soon display Notes on user profiles, providing another way to use its conversation-prompting Notes option to spark more engagement. As you can see in this example, Instagram’s profile Notes will provide another means to…
TikTok is reportedly working on a new option that would enable brands to deploy virtual influencers, who would then be able to sell their products on their behalf via videos and live-streams in the app. Which is no surprise, given…