Newspaper

Meta’s Rolling Out More Variable Ad Display Options

Meta’s Rolling Out More Variable Ad Display Options

Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more…

Instagram Now Has More Users Than Facebook in EU

Instagram Now Has More Users Than Facebook in EU

This is an interesting shift. Last week, in addition to reporting its Q3 performance update, Meta also shared its latest EU user numbers for Facebook and Instagram as part of its Digital Services Act (DSA) obligations. And the numbers show…

If Trump Loses The Election, X Will Also Lose Out Big Time

If Trump Loses The Election, X Will Also Lose Out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among them that can’t wait. Though it’s probably not a radical forecast for those who’ve been paying attention.   The future of the…

Can Meta Really Avoid Political Content?

Can Meta Really Avoid Political Content?

Here’s the thing about Meta’s public stance on distancing itself from political content: That doesn’t mean that Meta’s apps aren’t going to be used for political influence anyway. Last week, Forbes reported that Facebook is hosting hundreds of ads that…