How Your Business Should Tap into the Creator Economy
Influencer marketing is upending established customer-facing businesses. May 22, 2024 retales botijero/Getty Images Post Post Share Annotate Save Print
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WhatsApp Adds New Color and Font Options in Status
WhatsApp’s added some new creative options for its Stories… sorry, “Status” option, providing more ways to customize your ephemeral updates. As you can see in this example, WhatsApp’s changed the presentation style of its font and color options in the…
TikTok Launches New Program to Highlight Creators Making Positive Change
TikTok’s launching another program to support creators on the platform, this time focused on those who are making an impact on society via their in-app presence. The new TikTok Change Makers Program will highlight creators and non-profits “who create meaningful…
Pinterest Shares New Report into Gen Z User Trends
If you’re looking to get a better handle on the interests of Gen Z, there’s one platform that you should turn to: Pinterest. Okay, maybe not, but according to Pinterest, it is becoming a bigger focus for young, shopping-ready audiences:…
Meta Adds Video to its Automated Catalog Ads
Meta’s rolling out a new, automated video ad option, with Catalog Product Ads now also able to utilize video assets. Previously known as Dynamic ad, Catalog Product Ads enable advertisers to upload their entire product catalog into Meta’s system, with…
X is Developing a Grok Analysis Button for AI Fact Checks
As Elon Musk continues to re-angle his companies towards AI and robotics, you can expect X’s Grok chatbot to get even more focus moving forward. Already getting prominent placement, right in the middle of the bottom function bar in the…
TikTok Launches New Media Buying Certification
TikTok has announced a new certification, in addition to its “TikTok University” initiative, with marketing pros now able to obtain an official “Media Buying” qualification, that they can then display to showcase their platform expertise. As explained by TikTok: “[The…
LinkedIn Adds Labels for AI Generated Content
LinkedIn is the latest social platform to add labels to AI-generated content in-stream, via a partnership with the Coalition for Content Provenance and Authenticity (C2PA), which uses data tagging to identify AI images. As you can see in this example…
Instagram Tests Recent Stories Highlights on User Profiles
While social platforms continue to drift away from the “social” elements, and more towards entertainment, the platforms also know that engagement still remains key to making their apps as sticky as possible for users. Which is why Instagram continues to…
Finding Your Voice: How to target press and influencers for your game
Images via Reverb Communications. In today’s crowded gaming market, getting your indie game noticed feels like shouting into a hurricane. That’s where strategic media and influencer partnerships come in. They can be your megaphone, amplifying your game’s unique voice and…