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Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them…
After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually tap through to a site. Which is probably bad news…
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring it more into line with other social platforms on analytics,…
Hulu’s The Secret Lives of Mormon Wives follows a group of popular Mormon #MomTok influencers as they pick up the pieces from a swinging sex scandal and TikToker Taylor Frankie Paul’s arrest. Taylor Frankie Paul & More #MomTok Stars: Meet…
It seems like TikTok has some significant concerns about its growth momentum, based on its latest efforts to lure new users. According to a report this week from The Information, TikTok has been looking to attract new users in the…
So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused,…
Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with…
![Future Search Trends and the Impact of Gen AI [Infographic]](https://cointact.me/wp-content/uploads/2024/08/2406-future-search-trends-and-the-impact-of-gen-ai-infographic-768x449.webp)
While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet…
As WhatsApp usage continues to rise, particularly in Western markets, Meta’s slowly trying to integrate more functionality into the app, with a view to eventually facilitating a broader set of functions and options within your message streams. Meta’s latest focus…
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast…