Cointact

Cointact

YouTube Expands Long Ad Breaks on CTV

YouTube Expands Long Ad Breaks on CTV

YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according…

No, X Is Not Seeing Massive Usage Declines

No, X Is Not Seeing Massive Usage Declines

There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are…