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This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Brand spending on influencer marketing continues to grow, but the benefits aren’t being…
YouTube is rolling out a range of informational elements in the lead-up to the U.S. election, including links to official information on how to vote, highlights from authoritative news sources, added transparency on candidate accounts, AI tags, and more. First…
TikTok is looking to make a bigger push into sports, this time via a live-stream of Inter Miami’s upcoming finals match in the MLS, though with a catch that leans more into how Twitter has sought to integrate live sports…
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. As you can see in these images, the new Threads mobile analytics are available via a dedicated chart button at…
Meta could soon let you refine its AI chatbot responses based on your personal preferences, with a new AI “Memory” option discovered in the back-end code of the latest version of WhatsApp. As you can see in this example, shared…
TLDR: Jaypeg allegedly received Uptober tokens for promotion but sold them instead He denied receiving tokens and deleted transaction evidence Blockchain investigator ZackXBT found contradicting evidence Jaypeg claims attempted blackmail, donates disputed amount to charity Incident highlights concerns about influencer…
As X owner Elon Musk continues to ramp up his support for Presidential candidate Donald Trump, X itself remains in a difficult financial position, and looks set to post a significant loss in 2024, which could even result in bankruptcy…
TikTok’s taking yet another step to solidify its connection with the music industry, this time focused on electronic music specifically, with the launch of a new Electronic Music Hub in the app. As explained by TikTok: “#ElectronicMusic is one of the…
Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at its partner summit last month. The new experiences, created by developers with early access, highlight the interaction possible with the…
What do you think of when you read the term “influencer”? You probably envision a young woman modeling clothes or some other product in Instagram posts, right? Or maybe she’s over on TikTok selling some random product to her millions…