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Looking to get into YouTube Shorts, but only have long-form content? YouTube’s keen to help, because Shorts are now driving a lot more engagement in the app, and as such, feeding in more short-form content is likely to be a…
xAI has added new memory capacity to its Grok chatbot, which will enable Grok to recall elements of your previous interactions with the bot, in order to customize future responses. As you can see in this example, using its memory…
As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of…
TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts. As explained by TikTok: “Footnotes will draw…
Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger,…
Meta’s taking another step forward with its AI tools in Europe, with an expansion of its AI training to posts shared by EU users, beginning this week. Which is especially significant, given the various delays and challenges that Meta has…
Threads is maintaining its download momentum, while ChatGPT has moved to the top of the table in the latest app download charts from Appfigures for March 2025. As you can see, Threads returned to the top 10 most downloaded listing…
LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting…
Here’s an interesting question: “Did Meta halt its efforts to stop TikTok’s expansion in the U.S. in order to strengthen its defense against the FTC’s antitrust case?” Because, at one stage at least, Meta was playing a role in seeding…
Women earn roughly 32% less than men in the gaming sector, according to the report Image credit: Adobe A new report on sponsored influencer activations suggests a pay gap between male and female-identifying creators across all video platforms, with women…