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Episode 274 – The Influencer Playbook: 3 Simple Wins for Independent Hoteliers – Image Credit TravelBoom Marketing Good day fellow hoteliers and welcome to episode 274 of The Hotel Marketing Podcast by TravelBoom. Today we also have a special guest.…
Snapchat has published a new report which looks at how different content formats drive attention (or don’t), and how brands can tap into the best options to drive better outcomes with their efforts. In order to determine this, Snapchat partnered…
The app formerly known as Twitter is planning a big push on holiday ads, with an updated ad targeting system, powered by xAI’s Grok engine, and new ad presentation options that are designed to make X ads more visually appealing,…
Pinterest has published its latest performance report, showing double-digit year-over-year increases in both users and revenue. Though its user growth in key revenue markets remains stagnant, and even declined in Europe, which could put a cap on expectations for its…
It seems like LinkedIn’s test of alternative feed options, accessible via top-of-feed “pills,” is unlikely to stick around, based on the latest update to its overview of the option in its Help Center database. Over the last few months, LinkedIn…
Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk.…
Meta could soon get its wish, or at least its reward for pledging fealty to U.S. President Donald Trump, with the Trump Administration now looking to push back against increasingly complex EU regulations that it says are unfairly penalizing U.S.…
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X is looking to utilize its own xAI tools to verify user ages, in order to meet the recently enacted regulations in the U.K., with the platform now experimenting with a new, in-stream selfie-verification process, which will then ensure that…
These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks…