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Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence.…
Google has announced a new update to its Gemini AI image generation tools, which could help you produce better images for your promotions, while it’s also announced a new loyalty program option for retailer advertisers via Google listings. First off,…
Meta has announced a technical update to its Marketing API, which is designed to enable expansion of its Advantage+ promotions via third-party inputs. With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta…
When it comes to personal data removal, consumers and businesses rely on reviews to evaluate solutions. Unfortunately, most online reviews cannot be trusted as they are posted by affiliate marketers and influencers paid to generate sales for the vendors. This…
Stuck for ideas for your YouTube content? This could help. YouTube has published a new listing of seven ways to come up with content ideas, which could help to spark your thinking about your next clip. And while some of…
Elon Musk is embarking on yet another expensive, but likely fruitless, legal challenge against a market opponent, with Musk’s xAI lodging a lawsuit against both Apple and OpenAI over alleged market collusion, which is designed, xAI claims, to stifle potential…
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An article from Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your…
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As more and more people turn to AI chatbots to get answers to their queries (whether they specifically set out to or not), it’s worth taking note of where those AI answers are coming from, and which platforms are the…
In what could be a major win for social platforms, the White House has signaled that it’s planning to take a stronger stand against the EU Digital Services Act (DSA), which has cost Meta, in particular, billions in fines in…
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house. The move is to move influencer marketing in-house…