Cointact

Cointact

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and…

Google Adds AI Insights to Google Analytics

Google Adds AI Insights to Google Analytics

Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development…