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If Meta really wants its metaverse to take off, it needs to facilitate broad access, similar to the approach that it’s taken with its social apps. For Meta, the real money comes from usage, and expanded audience access, and as…
X (formerly Twitter) has launched a new, simplified process for launching X ads, which makes it easier to get a campaign up and running, by using X’s AI targeting tools as opposed to honing in on a more specific audience…
![Average Screen Time and Social Media Usage by Region [Infographic]](https://cointact.me/wp-content/uploads/2024/04/995-average-screen-time-and-social-media-usage-by-region-infographic-768x461.webp)
People are spending more and more time online, and social platforms are still rising in popularity, and utility, in many ways. But which countries spend the most time online, and which are more reliant on social media than others? The…
Meta’s running a new series of workshops across the U.S. which are designed to better equip parents in managing their child’s screen time, while also highlighting the potential risks of online exposure, and how to minimize such, where possible. Meta’s…
Meta looks set to face more legal challenges in Europe, with the European Data Protection Board (E.D.P.B.) publishing new guidance which could force Meta to make its apps to all EU users for free, whether they consent to Meta using…
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
Canadian TikTokers see the platform as a place for joyful expression and being their true self. TikTok has shared some new data into the in-app engagement behaviors of Canadian users, based on user surveys and usage insights. The report specifically…
As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that…
Meta has provided some new tips for marketers who are looking to run lead generation ad campaigns across its apps, which could provide some more guidance for your Lead Gen ads approach. And while some of these pointers are likely…
The pressure’s rising on TikTok, with the U.S. Senate looking to quickly advance the proposed bill that could force the company into U.S. ownership, due to national security concerns. Early last month, U.S. senators proposed a new bill aimed at addressing…