6 things to look for in a B2B influencer
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YouTube Shares Top Trends of 2024
YouTube has published an overview of the top trends, creators and songs in the app over the past year, which highlights some of the key cultural shifts, and creator-led movements on the broader web throughout 2024. And there are some…
Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan
Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments at its core, which would then enable all sorts of transactional functionality, and would theoretically make it a more valuable utility for…
Meta Launches ‘Threads for Creators’ Hub
Meta has launched a new info hub for Threads creators, which includes a range of explainers, notes, and pointers on how to create and grow your Threads presence. Well, kind of. Most of the tips included here are honestly too…
Jake Paul announces retirement from influencer boxing
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YouTube Previews Coming AI Elements in its ‘Inspiration’ Tab
YouTube has outlined some coming improvements to its “Inspiration” tab, which are designed to provide more guidance as to what you should be creating in order to maximize engagement and interest among your audience. YouTube renamed the “Research” tab in…
TikTok Implements New Protections for Young EU Users
If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help: “Every month,…
Meta’s Implements New Requirements for Financial Services Ads in Australia
Meta’s rolling out new verification requirements for financial services ads in Australia, as it looks to combat the rise of “celeb-bait” scam ads, which use fake celebrity endorsements to lure unsuspecting victims. As you can see in this example, celeb-bait…
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and…
Bluesky promises more verification and an ‘aggressive’ approach to impersonation
As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and verified identity. The Bluesky Safety team posted Friday that the company has updated its impersonation policy to be “more…