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TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5”, which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. This is when many…
So with Donald Trump returning to The White House for a second term, does that mean that the TikTok sell-off bill will be revoked, and that TikTok will be able to remain active in the U.S.? On the campaign trail,…
![An Overview of Facebook’s Audience [Infographic]](https://cointact.me/wp-content/uploads/2024/11/3219-an-overview-of-facebooks-audience-infographic-768x527.webp)
While TikTok is the trending app of the moment, and Instagram has become a much bigger source of entertainment, Facebook remains the most used social platform, in terms individual user numbers, by a long way. It may not be the…
Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and…
![LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]](https://cointact.me/wp-content/uploads/2024/11/3213-linkedin-provides-tips-on-posting-short-form-video-in-the-app-infographic-768x454.webp)
LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that grab attention. Which I do have…
![The Declining Brand Value of Twitter/X [Infographic]](https://cointact.me/wp-content/uploads/2024/11/3210-the-declining-brand-value-of-twitter-x-infographic-768x444.webp)
So, this may be the best time to post this, or the worst, given the broader state of play with the U.S. Election. Though either way, the findings, at least at this stage, will essentially be the same, in that…
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more…
Two Christian activists from both sides of the political spectrum are encouraging the body of Christ to become active in politics, contending they have a responsibility to become major influencers in American society by restoring civility…
![X Shares Holiday Marketing Tips [Infographic]](https://cointact.me/wp-content/uploads/2024/11/3200-x-shares-holiday-marketing-tips-infographic-768x419.webp)
Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some significant changes of late, and not all of those have been popular with ad partners. But more than 500 million people still…
This is an interesting shift. Last week, in addition to reporting its Q3 performance update, Meta also shared its latest EU user numbers for Facebook and Instagram as part of its Digital Services Act (DSA) obligations. And the numbers show…