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TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app…
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…
Social networks have revolutionized the waywe communicate, stay informed and share moments of our daily lives. We use platforms like Facebook, Twitter, Instagram and TikTok to keep in touch with our friends and family, share our experiences, keep informed, and…
Senior industry figures and sector influencers were among the career changes announced this week. Ben Leather Significant regional moves have been confirmed by homebuilders. Among them was Keepmoat, where Ben Leather has been appointed as regional managing director. He will…
Despite widespread criticism of X’s lawsuit against the Global Alliance for Responsible Media (GARM), it does appear to have had at least part of the desired effect. Today, the World Federation of Advertisers (WFA) which coordinates the GARM program, announced…
Candice Miller is speaking for the first time on her husband Brandon Miller’s tragic death by suicide earlier this summer after secretly dealing with financial strain that threatened their family’s lavish lifestyle. “Candice is devastated by the loss of her…
An article from Activations will include live streaming rooms, a dedicated event stage and a Pokemon Go Gym experience. As part of its continued effort to solidify links with the gaming community, TikTok has announced that it’s an official partner of gamescom…
This is not a good look for Zuck and Co. According to a new report from The Financial Times, last year, Meta and Google collaborated on a covert ad project designed to target teenagers with promotions for Instagram on YouTube.…
Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights. In an interview this week at South Park Commons, Zuckerberg provided insight into Meta’s longer…
A new class of agency businesses has formed in recent years, combining sports talent management, influencer-style matchmaking and, in some cases, content production. “We handle everything off the field and off the court,” said Eric Eways, head of marketing at…