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The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and…
As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and verified identity. The Bluesky Safety team posted Friday that the company has updated its impersonation policy to be “more…
With connected TV (CTV) viewing on the rise, YouTube has provided some new tips to help creators align with CTV content consumption, and ensure that they’re putting their best foot forward on the bigger screen. And it is worth considering.…
WhatsApp’s announced that it’s rolling out voice message transcripts to all users, which will provide another way to engage with voice messages in the app. As you can see in this example, the new option will enable you to switch…
TikTok has shared some new tips on how brands can make stand out video in the app, and boost their appeal to TikTok’s highly engaged audience. And with TikTok boasting over a billion active users, it’s worth considering for this…
Threads is rolling out yet another Bluesky-inspired feature, with your various feeds now set to remain visible on the home screen, so you can more easily switch across to your “Following” or “For You” recommended stream, or any of your…
Yeah, I’m not sure that Snapchat’s new inbox DM ads, which it’s calling “Sponsored Snaps”, are going to go down so well with Snap users. Because as I’ve noted previously, the Snap inbox is one of the most intimate connection…
Instagram’s testing out another collage feature, with some users seeing a new prompt to post a collage of images from their camera roll to Stories, as another means to create more engaging Stories content. As you can see in this…
Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers. The test comes as a result of Google’s ongoing efforts to…
![LinkedIn Shares Research Into the Impact of B2B Influencers [Infographic]](https://cointact.me/wp-content/uploads/2024/12/3400-linkedin-shares-research-into-the-impact-of-b2b-influencers-infographic-768x392.webp)
Influencer marketing is no longer just the domain of retail and other B2C businesses, it’s now also increasingly being utilized in B2B campaigns, with professional influencers offering their opinions and endorsements of product solutions that meet business needs. These are…