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YouTube Expands Long Ad Breaks on CTV

YouTube Expands Long Ad Breaks on CTV

YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according…

No, X Is Not Seeing Massive Usage Declines

No, X Is Not Seeing Massive Usage Declines

There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are…

Google Expands AI Overviews, Adds New Link Displays

Google Expands AI Overviews, Adds New Link Displays

After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually tap through to a site. Which is probably bad news…