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Nestlé is a big name in coffee. The Swiss food giant owns Nespresso, sells Starbucks products in retail, and under its Nescafé brand is the dominant player globally in instant coffee. But instant coffee is likely not what the ‘cool…
TikTok has added another music discovery element, with SoundCloud now being integrated into TikTok’s “Add to Music” feature, providing more opportunities for TikTok users to discover emerging artists. With “Add to Music,” TikTok users can easily save songs they find…
TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app. TikTok’s “Seller Assistant” is now available within TikTok’s…
Snapchat may soon unpin its My AI chatbot from the top of your chat feed, based on whether you actually use it, and if it’s adding to your Snap experience. As every Snapchat user would be aware, back in 2023,…
Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smart bidding, ad opportunities in AI search results, AI creative…
Meta has published a new study, in partnership with The Linux Foundation, which underlines the economic benefits of open source AI models, and how more businesses are adopting its open source AI tools to maximize efficiency. The study indicates that…
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YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new,…
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Over the past few years, TikTok has been looking to make livestream shopping happen, by following the same roadmap that it did with the local version of TikTok in China, which now generates the majority of its revenue from in-app…
Instagram continues to roll out updates for its new Edits app, though this week’s feature roll out is more limited than previous weeks. This week, Instagram has added enhanced cropping options, which will make it easier to trim and refine…