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Simon Taps Influencers To Draw Gen Z to the Mall

Simon Taps Influencers To Draw Gen Z to the Mall

Simon Property Group on Monday launched “Meet Me @themall,” a new advertising campaign targeted at younger customers, specifically members of Gen Z, the company said in a press release. Simon said its campaign leverages Gen Z’s ’80s and ’90s nostalgia, including…

How Corona Found Success With YouTube Shorts

How Corona Found Success With YouTube Shorts

An article from A South Africa-focused campaign drew 1.3 million views in a month, with a video completion rate of 21.2%. Published Oct. 2, 2024 Sara Karlovitch Staff Reporter Corona found YouTube Shorts helped to drive ticket sales. Courtesy of…

Who’s Going To Win the AR Wearables Race?

Who’s Going To Win the AR Wearables Race?

So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it showcased at its Connect conference last week, we can get some scope of the state of play in AR wearables, and where…