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Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smart bidding, ad opportunities in AI search results, AI creative…
Meta has published a new study, in partnership with The Linux Foundation, which underlines the economic benefits of open source AI models, and how more businesses are adopting its open source AI tools to maximize efficiency. The study indicates that…
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YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new,…
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Over the past few years, TikTok has been looking to make livestream shopping happen, by following the same roadmap that it did with the local version of TikTok in China, which now generates the majority of its revenue from in-app…
Instagram continues to roll out updates for its new Edits app, though this week’s feature roll out is more limited than previous weeks. This week, Instagram has added enhanced cropping options, which will make it easier to trim and refine…
Meta’s developing a new program that will enable advertisers to gain access to its experimental AI ad features ahead of time, in order to contribute to external testing of these tools. As outlined by Meta, its new “Early Release” program…
Meta has launched a new promotional campaign for WhatsApp, which focuses on the privacy elements of the app, in protecting your personal conversations. As you can see, the message of the campaign is pretty straightforward: Your WhatsApp messages are private,…
As it works to expand its international business opportunities, Snapchat has opened a new office in Paris, while it’s also expanding its relationships with local AR artists and creators to reinforce its leadership on this element. Optional Caption Retrieved from…
Meta’s ongoing court battle against the FTC, which could result in Meta being forced to sell Instagram and WhatsApp due to anti-competitive concerns, has seen the company reveal a range of insights, as part of its broader effort to highlight…