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TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you…
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest…
Pinterest has announced the next evolution of its Inclusion Fund initiative, which aims to provide training and support to small businesses, independent publishers, and creator agencies that are owned and operated by those from historically marginalized communities. Well, kind of,…
Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance…
Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance.…
Marketing can often feel like a whirlwind of activity—social media posts, email campaigns, webinars, influencer collaborations, and more. Businesses are always trying to catch the next big wave, hoping to attract attention and convert customers fast. But when marketing feels…
YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization options for Shorts in its latest round of…
Snapchat has shared some new stats on its efforts to block drug-related content, with a particular focus on fentanyl, as part of “National Fentanyl Awareness Day” in the U.S. Fentanyl use has become a major issue in America, with the…
After testing them out over the past few months, Pinterest has now officially launched its new AI-generated content labels, as part of an expanded effort to address the influx of AI generated content in the app. First off, Pinterest has…
LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. LinkedIn’s voluntary…