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Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
Canadian TikTokers see the platform as a place for joyful expression and being their true self. TikTok has shared some new data into the in-app engagement behaviors of Canadian users, based on user surveys and usage insights. The report specifically…
As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that…
Meta has provided some new tips for marketers who are looking to run lead generation ad campaigns across its apps, which could provide some more guidance for your Lead Gen ads approach. And while some of these pointers are likely…
The pressure’s rising on TikTok, with the U.S. Senate looking to quickly advance the proposed bill that could force the company into U.S. ownership, due to national security concerns. Early last month, U.S. senators proposed a new bill aimed at addressing…
With major investment in A.I., and a huge amount of resources at its disposal, Meta’s now making a bigger move to challenge OpenAI, and others, within the generative AI space. From today, users of Facebook, Instagram, WhatsApp and Messenger will…
YouTube’s looking to help advertisers ensure prime placement for their Shorts ads, with a new “YouTube Select Shorts” option, that’ll enable brands to place their ads alongside top Shorts content in various categories. With YouTube Select Shorts, advertisers will be…
After hints of it were spotted floating around in the main app over the last few weeks, TikTok has now officially launched its new, dedicated photo-sharing app, called “TikTok Notes”, with users in Australia and Canada able to download the…
Pinterest has shared a new overview of the “non-engagement signals” that it uses to refine its algorithms, and improve user experiences, in order to avoid going on direct engagement indicators alone. Because by focusing on explicit engagement signals, like Likes,…
LinkedIn’s trying out a new subscription option, in line with its LinkedIn Premium offering, though this time it’s targeting businesses, with “LinkedIn Premium Company Pages”. With LinkedIn Premium Company Pages, LinkedIn’s experimenting with a new way for brands to stand…