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Yeah, I’m not sure that Snapchat’s new inbox DM ads, which it’s calling “Sponsored Snaps”, are going to go down so well with Snap users. Because as I’ve noted previously, the Snap inbox is one of the most intimate connection…
Instagram’s testing out another collage feature, with some users seeing a new prompt to post a collage of images from their camera roll to Stories, as another means to create more engaging Stories content. As you can see in this…
Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers. The test comes as a result of Google’s ongoing efforts to…
![LinkedIn Shares Research Into the Impact of B2B Influencers [Infographic]](https://cointact.me/wp-content/uploads/2024/12/3400-linkedin-shares-research-into-the-impact-of-b2b-influencers-infographic-768x392.webp)
Influencer marketing is no longer just the domain of retail and other B2C businesses, it’s now also increasingly being utilized in B2B campaigns, with professional influencers offering their opinions and endorsements of product solutions that meet business needs. These are…
In addition to adding new features to Threads to counter the sudden rise of Bluesky, it seems that Meta’s PR team is also being deployed to negate the narrative that Bluesky is the hot platform of the moment. As reported…
It left diners sleepless in Seattle. Fob Sushi Bar’s Seattle outlets have temporarily shuttered after fans of food influencer Keith Lee claimed they saw something wriggling during Lee’s video review of the restaurant. “In response to recent food safety concerns,…
YouTube has provided an update on the roll out of its new “Hype” option to help amplify smaller creators, while it’s also implementing a change to its Member Hub layout designed to encourage channel subscriptions. First off, on Hype, which…
TikTok has announced that it’s expanding its partnership with the National PTA in the U.S., in order to empower parents to help their teens understand digital safety, and how to spot potentially risky and dangerous behaviors online. TikTok’s latest initiative…
Pinterest has added some new ad options for the holidays, while it’s also launched a new “Festive Season Hub” to help guide businesses through the Pin ads process. First off, Pinterest is giving all advertisers access to its new “Special…
LinkedIn has shared some new tips on how to maximize the effectiveness of your LinkedIn ads, based on internal research conducted on the best performing LinkedIn campaigns over the past year. And if you’re looking to use LinkedIn for your…