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As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities. First off, on First…
Looking to optimize your digital ads? This will help to guide your efforts. Meta recently partnered with AppsFlyer and Dentsu to undertake a new analysis of winning ad creative elements in app promotions, as well as how brands are utilizing…
YouTube has been awarded the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row, providing additional assurance for advertisers around their video ad placements. MRC accreditation means that YouTube’s ad system has been…
With X’s new “XChat” messaging platform now rolling out to all X Premium subscribers, X has also updated its documentation on its DM encryption, and how it will work in the new chat experience. As a recap, X launched message…
It may not be of much consequence to me or you (unless you can actually carry a tune), but TikTok has announced the launch of a new “TikTok for Artists” platform for musicians, which will help individuals and bands manage…
Instagram’s developing a new, in-app teleprompter display within its new Edits app, in order to help creators present to camera in a more natural and engaging way. As you can see in this example, shared by app researcher Alessandro Paluzzi,…
In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts…
If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event,…
TikTok has announced a range of activations for Pride Month, including educational sessions, webinars and in-person events, designed to help celebrate and amplify LGBTQIA+ voices in the app. As per TikTok: “At TikTok, we’re focused on amplifying LGBTQIA+ voices as…
News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street Journal has…