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While social platforms continue to drift away from the “social” elements, and more towards entertainment, the platforms also know that engagement still remains key to making their apps as sticky as possible for users. Which is why Instagram continues to…
Images via Reverb Communications. In today’s crowded gaming market, getting your indie game noticed feels like shouting into a hurricane. That’s where strategic media and influencer partnerships come in. They can be your megaphone, amplifying your game’s unique voice and…
X has announced that its Grok AI chatbot will now be made available in Europe, after finalizing an agreement with EU regulators to allow the bot, though the additional Grok news summaries will only be made available in the region…
So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…
With engagement in X Communities on the rise, the platform formerly known as Twitter has today previewed some coming Community features, which are designed to help maximize usage, and facilitate simplified management for group admins. First off, X is looking…
I don’t know about you, but this seems a little concerning to me: “TikTok is the #1 source for financial information among Canadian users under the age of 45 in social and video platforms, surpassing financial institutions’ websites, financial advisors,…
EU officials have launched yet another investigation into a social media company under their new Digital Services Act (D.S.A.) powers, with Meta coming under more scrutiny, this time over its efforts to protect younger users. As explained by the EU…
May is National Small Business Month in the U.S., and TikTok is looking to mark the occasion by running a new Small Business Summit, a one-day event that’ll feature a range of creators, internal experts and SMB owners, who’ll share…
This could be interesting. Today, Meta has unveiled a new Tweetdeck-style UI for Threads on desktop, which enables users to create columns dedicated to topics of interest, and have real-time feeds of each displayed on screen. As you can see…
Despite all of the talk about Elon Musk’s changes at Twitter, and how they’ve been a positive or negative for the platform, really, none of these opinions actually matter in the broader scope of its business performance. What matters is…