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As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house. The move is to move influencer marketing in-house…
Even if TikTok does end up getting banned in the U.S., it still has significant potential to make big money in other markets, based on its rising ad business, and increased interest in its in-app shopping options. According to a…
Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of your Reels,…
Logan Paul made a thinly-veiled reference to Conor McGregor as he took shots at the Irish crowd during a recent appearance. The influencer-turned-boxer-turned-professional wrestler is embarking on a European tour with the WWE, which made its latest stop in Dublin,…
Instagram has added a new feature that will enable Reels creators to effectively build their own series, via various Reels clips, by linking Reels to one another in-stream. As you can see in this example, by using the new “Link…
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Have you considered Reddit for your digital marketing efforts? The platform has been gradually evolving its ad options, and recently posted its best quarterly revenue result ever, reflecting its focus on improving its ad tools, and delivering for ad partners.…
Meta has outlined some new ad tools, primarily guided by its evolving AI targeting, which are designed to help marketers “sleigh” their sales goals this holiday season. I will also note that this is not my pun, Meta actually included…
The online community is honoring the lives of several social media influencers who died in 2025. On April 1, nursing influencer Hailey Okula died at age 33 after giving birth to her first child. Husband Matthew Okula shared that his…
A former Trump Justice Department appointee blasted some of his ex-colleagues in a speech Monday, saying they “perverted justice and acted inconsistent with the rule of law” — and he named names. Roger Alford was a top appointee in the…
YouTube Music is celebrating its ten-year anniversary, and to mark the occasion, YouTube has announced various additions to its music listening app, which are designed to drive more engagement among fans. First off, YouTube’s launched some new badges for fans,…