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Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign performance, because if you don’t know what is and isn’t working, how can you possibly…
So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll be partnering with ID provider Persona to confirm people’s real identity. As you can see in…
As it continues to expand its in-stream shopping push, TikTok is also looking to provide more assurance for brands that their IP is being protected in the app, while it’s also looking to implement responsible approaches to product listings, relevant…
It’s only been out for a week, and Instagram has already launched its first round of updates for its Edits video editing app, with more fonts, more voice effects, simplified editing, and more now available in the app. As you…
A heatlh and wellness influencer has recently claimed that Patanjali’s ‘ayurvedic medicine’ has ‘99.06 per cent sugar base’. At a time when summers have officially set in India, one of the nation’s favourite drinks – Rooh Afza, or rose sherbet…
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering,…
Featuring Dan Farrow on the cover, a new column by Bunny Brunel, a tribute to Roy Ayers, and the muse behind the periodical—Kaylene Peoples. KL Publishing Group announces the launch of Jazz Influencers, a bold new print and digital magazine…
TikTok has announced a new set of activations for Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, which seems to get a longer, more inclusive title every year. Naming conventions aside, TikTok has outlined a range of celebratory…
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a…
Looking to tap into the latest trends on Facebook and IG to help maximize your advertising efforts? This will help. Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and…