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Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to…
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time,…
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TikTok’s plan to convert itself into a global eCommerce powerhouse continues to face challenges, with the platform’s in-stream shopping options now struggling to gain significant ground in Indonesia, where TikTok had been seeing higher levels of shopping success. Last year,…
Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding…
Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has…
Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability…
As more regions consider new laws that would require social platforms to enforce age access restrictions, Meta is laying the foundations for a broader roll-out of video selfie verification, in order to align with this push. Over on the Facebook…
YouTube is expanding access to its “Hype” creator support feature, while it’s also rolling out some new, Summer-themed stickers that viewers can give to creators during live-streams. First off, on Hype, which enables viewers to allocate “hype points” to videos…
TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app. As you can see in this example, posted by app researcher Radu Oncescu,…