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May is National Small Business Month in the U.S., and TikTok is looking to mark the occasion by running a new Small Business Summit, a one-day event that’ll feature a range of creators, internal experts and SMB owners, who’ll share…
This could be interesting. Today, Meta has unveiled a new Tweetdeck-style UI for Threads on desktop, which enables users to create columns dedicated to topics of interest, and have real-time feeds of each displayed on screen. As you can see…
Despite all of the talk about Elon Musk’s changes at Twitter, and how they’ve been a positive or negative for the platform, really, none of these opinions actually matter in the broader scope of its business performance. What matters is…
Oh, wow, TikTok’s copying another feature from Instagram, what a surprise. As goes the circle of replication in social media development, it’s TikTok’s turn to take cues from the field, with a new “Collaboration” feature now in the works at…
Threads is taking another step towards becoming a replacement for Twitter, by adding a chronological filter within search results in the app. As Threads Chief Adam Mosseri notes, Threads is rolling out a “Recent” tab in Search, which will enable…
Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way. According…
Looking for ways to refine your IG strategy? This will help. Today, Instagram has launched a new informational interview series, which will feature a range of IG creators talking with Instagram development leaders about the platform, their concerns, their challenges,…
Google is going big on AI, as it looks to fend off competition in search, and stake its claim as a leader in the broader generative AI space. At its I/O conference today, Google has announced a range of advanced,…
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Looking for ways to advance your marketing career? This could help. LinkedIn has published a new overview of key skills and development trends among CMOs worldwide, based on data from its 2024 Jobs Outlook report. And while some elements of…
Yeah, I’m kind of torn on this one. Today, YouTube CEO Neal Mohan has published an opinion piece in The Hollywood Reporter in which he pitches the case for YouTubers to also be considered for traditional TV awards, like the…