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A heatlh and wellness influencer has recently claimed that Patanjali’s ‘ayurvedic medicine’ has ‘99.06 per cent sugar base’. At a time when summers have officially set in India, one of the nation’s favourite drinks – Rooh Afza, or rose sherbet…
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering,…
Featuring Dan Farrow on the cover, a new column by Bunny Brunel, a tribute to Roy Ayers, and the muse behind the periodical—Kaylene Peoples. KL Publishing Group announces the launch of Jazz Influencers, a bold new print and digital magazine…
TikTok has announced a new set of activations for Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, which seems to get a longer, more inclusive title every year. Naming conventions aside, TikTok has outlined a range of celebratory…
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a…
Looking to tap into the latest trends on Facebook and IG to help maximize your advertising efforts? This will help. Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and…
The SEC is looking to drop its unregistered securities offering lawsuit against crypto YouTuber Ian Balina in the agency’s latest move to wind back its crypto enforcement. The US Securities and Exchange Commission has filed to drop another of its…
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you…
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest…
Pinterest has announced the next evolution of its Inclusion Fund initiative, which aims to provide training and support to small businesses, independent publishers, and creator agencies that are owned and operated by those from historically marginalized communities. Well, kind of,…