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Generative AI is changing search habits, with 20% of people changing their primary search platform over the past year, and 78% of web users at least trying out gen AI search. Combine that with the presence of AI chatbots, and…
Yeah, look, this is not a huge advance in terms of AI functionality and development. But as a PR exercise, it is a somewhat significant leap. Late last week, Meta announced that it’s working with Booz Allen to “deploy a…
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the bit to get those ad dollars. But when everyone, even more traditional ad…
Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will enable creators to earn rewards for…
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After acquiring the “threads.com” domain ID last September, Meta has announced that Threads will officially move from “threads.net” to “threads.com” effective this week, while it’s also adding some new features to the Threads desktop experience. Which is already pretty good.…
LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Which could be a good way to solidify professional connections and relationships, by adding an extra layer of…
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Are you finding different ways to use the latest generative AI tools? Over time, more and more people are interacting with bots like ChatGPT for varying purpose, with many now turning to these tools for therapy, life organization, and companionship.…
Meta’s taking some new steps to crack down on spammy content on Facebook, in order to combat the rise of inauthentic profiles seeking to game its algorithms for engagement. Though AI has become a bigger part of this process, which…
Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns. Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image. As explained by Facebook:…