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As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising…
Could we finally be close to an end to the TikTok-U.S. saga? Today, U.S. Treasury Secretary Scott Bessent has reported that a framework has been established for a final TikTok sell-off deal, which could see the app sold to an…
Snapchat has announced the next stage in its AR wearables push, with the launch of Snap OS 2, the latest version of its operating system for its upcoming AR Spectacles. Snap OS 2 will power Snap’s AR glasses, which are…
Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in…
Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These are different from the faceless…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…
AI chatbots are set to come under regulatory scrutiny, and could face new restrictions, as a result of a new probe. Following reports of concerning interactions between young users and AI-powered chatbots in social apps, the Federal Trade Commission (FTC)…
TikTok has officially launched the next stage of its European data separation project, with construction now underway on a new data center in Kouvola, Finland. As you can see in this image, this week, local officials from Kouvola participated in the…
Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts? It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with…