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YouTube Looks to Streamline Sponsored Content Partnerships

YouTube Looks to Streamline Sponsored Content Partnerships

YouTube’s trying to make it easier for creators to partner with brands on content promotions, with some new updates to its branded content partnership process that will enable brands to gain direct access to sponsored video performance insights. First off,…

Meta Establishes New Partnerships to Gather Data for AI

Meta Establishes New Partnerships to Gather Data for AI

With fewer people posting original content to Facebook and Instagram, that means that one of Meta’s key market advantages is degrading, because without users generating more data and insight, Meta can’t then use that information to power its ever-expanding AI…

Meta Expands Creator Partnership Opportunities for Brands

Meta Expands Creator Partnership Opportunities for Brands

This audio is auto-generated. Please let us know if you have feedback. Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an…