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Social platforms have overtaken TV as the key news source for Americans, while influencers are also now playing a bigger part in the broader dissemination of news and information. That’s according to the latest Reuters Institute “Digital News Report,” which…
YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced…
Yeah, I’m still convinced that Meta’s ever going to go all-in on fediverse sharing, and its support of decentralized social media via a network of independent servers. But it is pushing forward with its fediverse experiments in Threads, with the…
Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain. Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within…
How to research media contacts is a critical skill for anyone involved in public relations, marketing, or communications. It’s not just about collecting names and email addresses; it’s about identifying the right journalists, bloggers, influencers, and media professionals who cover…
TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more. First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI…
Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform. Which could be of…
After Snapchat announced that it’s planning to launch its own AR glasses to consumers next year, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later…
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Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. First off, Snapchat’s adding an option that will enable you to create videos…