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NEW YORK — Commerce video is growing into an impactful and entertaining way for retailers to connect with shoppers and influence purchases. Retailers are tapping commerce video more than ever, with 70% of digital video advertisers using it. As the…
Snapchat is bringing back its Halloween-themed content series, Phantom House, according to details shared with Marketing Dive. Maybelline New York, State Farm and Hulu are among those advertising around the second installment. Advertising from the brands involved will include custom creator content,…
Okay, let’s go over this again. For all the folk out there who remain stringently dedicated to their avoidance of doing any actual research, or, like, learning how anything ever works, despite having all of the world’s knowledge available via…
YouTuber Elvish Yadav, comedian Bharti Singh, and three others were summoned by the Delhi Police on October 3 in an app-based scam involving a fraud of ₹500 crore, PTI quoted an officer as saying. Earlier, the police received over 500…
Simon Property Group on Monday launched “Meet Me @themall,” a new advertising campaign targeted at younger customers, specifically members of Gen Z, the company said in a press release. Simon said its campaign leverages Gen Z’s ’80s and ’90s nostalgia, including…
An article from A South Africa-focused campaign drew 1.3 million views in a month, with a video completion rate of 21.2%. Published Oct. 2, 2024 Sara Karlovitch Staff Reporter Corona found YouTube Shorts helped to drive ticket sales. Courtesy of…
Much has been made of Elon Musk “throwing away” $44 billion on Twitter, as the company’s revenue and usage has continued its steady decline. But that may miss a critical element of Musk‘s thinking, and the value that the platform…
An article from Of brands in the endorsement space, 29% entered in the last 12 months, according to research from SponsorUnited. Published Sept. 30, 2024 Makeup brands continue to invest heavily in endorsement deals with influencers and celebrities. Tirachard via…
So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it showcased at its Connect conference last week, we can get some scope of the state of play in AR wearables, and where…
It seems like Elon Musk’s decision to oppose a court order in Brazil is going to be costly for the company, even if it did help Musk underline an ideological point. Last week, Musk and X agreed to adhere to…