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Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example,…
Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in…
Brace yourself for a new influx of misleading posts on Facebook and IG, with Meta announcing that it’s launching the first stage of its Community Notes rollout early next week. Well, it probably won’t actually lead to a sudden rush…
YouTube has announced a new series of “Creator Collective” meet-up events across the U.S., which will enable YouTube creators to make connections, exchange ideas, and learn how to create more resonant content for their audience. As per YouTube: “Our Creator…
So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships.…
Yeah, that temporary ban on TikTok downloads in the U.S. doesn’t seem to have had much impact on the app’s momentum, based on the latest app download charts from AppFigures. As you can see, TikTok continued to top the overall…
LinkedIn has published a new report on the state of SMBs, which looks at business growth opportunities, challenges in increasing business size, information sourcing, and more. And there are some valuable insights in here for marketers looking to reach smaller…
Unilever’s new CEO Fernando Fernandez is set to take a leaf out of US president Donald Trump’s marketing playbook by boosting the big food business’s social media marketing budget. That’s not an insult, nor a swipe at newly appointed Fernandez,…
Mark Zuckerberg is high on AI, so high in fact that he’s invested billions into Meta’s own chip development process, so that his company will be able to build better AI data processing systems, without having to rely on external…
TikTok has published a new research report, in partnership with Magna, which looks at how brands can tap into “tentpole” events, and maximize their marketing efforts in alignment with major topical trends. Tentpole events in this context could be major…