Cointact

Cointact

Snapchat Adds Ad Placement Verification from DoubleVerify

Snapchat Adds Ad Placement Verification from DoubleVerify

Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and…

Meta’s Rolling Out More Variable Ad Display Options

Meta’s Rolling Out More Variable Ad Display Options

Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more…

Instagram Now Has More Users Than Facebook in EU

Instagram Now Has More Users Than Facebook in EU

This is an interesting shift. Last week, in addition to reporting its Q3 performance update, Meta also shared its latest EU user numbers for Facebook and Instagram as part of its Digital Services Act (DSA) obligations. And the numbers show…