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Oh, wow, what a surprise this is. Last month, in my outline of what’s coming next for the major social platforms in 2025, I noted that TikTok may look to implement “Mini Programs”, similar to what it already has in…
2024-12-04 23:32:16 UTC What happened? The web server reported a bad gateway error. What can I do? Please try again in a few minutes.
YouTube has published an overview of the top trends, creators and songs in the app over the past year, which highlights some of the key cultural shifts, and creator-led movements on the broader web throughout 2024. And there are some…
Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments at its core, which would then enable all sorts of transactional functionality, and would theoretically make it a more valuable utility for…
Meta has launched a new info hub for Threads creators, which includes a range of explainers, notes, and pointers on how to create and grow your Threads presence. Well, kind of. Most of the tips included here are honestly too…
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YouTube has outlined some coming improvements to its “Inspiration” tab, which are designed to provide more guidance as to what you should be creating in order to maximize engagement and interest among your audience. YouTube renamed the “Research” tab in…
If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help: “Every month,…
Meta’s rolling out new verification requirements for financial services ads in Australia, as it looks to combat the rise of “celeb-bait” scam ads, which use fake celebrity endorsements to lure unsuspecting victims. As you can see in this example, celeb-bait…
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and…