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Here’s an interesting consideration: How does becoming a parent impact your social media usage? In some ways, it likely reduces your impetus to share updates, as you’re probably not going out as much as you once did. But then again,…
Instagram has announced the latest round of updates for its “Edits” video editing app, including improved overlays and transition editing, as well as saved sound effects, so you can more easily access your commonly used sounds, or those that you…
Meta has published a new report, in conjunction with National Research Group, which looks at how Meta’s platforms help support sporting engagement, and drive sports fandom through communities, evolving digital experiences, and more. Which also presents significant opportunities for sports-related…
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising…
Could we finally be close to an end to the TikTok-U.S. saga? Today, U.S. Treasury Secretary Scott Bessent has reported that a framework has been established for a final TikTok sell-off deal, which could see the app sold to an…
Snapchat has announced the next stage in its AR wearables push, with the launch of Snap OS 2, the latest version of its operating system for its upcoming AR Spectacles. Snap OS 2 will power Snap’s AR glasses, which are…
Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in…
Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These are different from the faceless…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…