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This is interesting in the broader context of the hashtag usage debate among social media creators that’s happening right now. Over the past few months, Instagram chief Adam Mosseri has been reiterating to all who’ll listen that hashtags don’t increase…
An article from The new campaign aims to showcase how people can find their niche in the app. Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the…
An article from This could be a new opportunity to reach a wider audience with the same amount of content. This may not seem like a massive addition, but given that WhatsApp Status is now up to 450 million daily active users,…
Okay, this is probably not news to the majority of people who have some understanding of how social media works (that likely means you, good SMT readers). But this: This doesn’t mean jack. And tennis star Rafael Nadal isn’t the…
Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past…
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new…
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based…
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer…
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts…
Influencer marketing has long been part of the retail marketer’s playbook, with influencers’ ability to cut through to specific consumers and ideally, persuade them to buy. But influencer marketing has its limitations, and brands and retailers are pursuing new ways…