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Unilever’s new CEO Fernando Fernandez is set to take a leaf out of US president Donald Trump’s marketing playbook by boosting the big food business’s social media marketing budget. That’s not an insult, nor a swipe at newly appointed Fernandez,…
Mark Zuckerberg is high on AI, so high in fact that he’s invested billions into Meta’s own chip development process, so that his company will be able to build better AI data processing systems, without having to rely on external…
TikTok has published a new research report, in partnership with Magna, which looks at how brands can tap into “tentpole” events, and maximize their marketing efforts in alignment with major topical trends. Tentpole events in this context could be major…
Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips. As you can see in these examples, with Snap’s AI video Lenses,…
For a company that has over 3 billion active users, and the never-ending stream of data that comes from that, it’s a wonder why Meta needs to rely on such massive troves of external data to power its AI tools.…
Temptation Island Bring on the Temptation/Testing the Waters/Playing with Fire Season 1 Episodes 1 – 3 Editor’s Rating 2 stars ** Photo: Netflix In many ways, it seems like the Temptation Island reboot — which just debuted on Netflix after…
Honestly, I do resent Elon Musk’s increasing political ties, not because of who or what he may believe in, but because it inevitably makes everybody who writes about electric cars, space discovery, or indeed social media, a quasi-political commentator by…
TikTok’s rolling out some new tools to help parents manage their kids’ use of the app, and ensure that they are indeed taking breaks from TikTok’s addictive, never-ending ‘For You’ feed. Which can be a big problem, as TikTok’s highly…
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YouTube’s looking to help creators make more money from their content, by enacting automatic human reviews of its automated ad placement assessment in videos, in order to better catch any mistakes or errors. As explained by YouTube: “To improve the…