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CTV companies have benefitted from the long-term migration of media dollars away from linear and toward streaming. But if they’re able to stop the tidal shift away from TV as a whole toward the walled garden platforms, they’ll need to…
With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product stickers for Reels, and more. Some really interesting notes,…
As part of X’s broader push to get more people to pay for the app via its X Premium offering, it’s added various reach benefits into the package, including prioritized display within post replies, and the opportunity to amplify your…
Given the significant role that music plays on TikTok, the release of a new Taylor Swift album is a major event for the app. And TikTok is treating it accordingly, with the platform announcing a range of new activations, including…
After testing the option with selected users over the past few weeks, Threads has now officially announced a broader launch of its new topic-based communities, which will provide another way for Threads users to find relevant discussions and like-interested people…
Snapchat has published a new research report into the rising popularity of women’s sports, and how Snap users are engaging with female athletes and leagues in the app. The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from…
Instagram has confirmed that it’s testing a new approach to its UI, with users in India now able to open the app direct to the Reels feed, as opposed to the traditional feed post display. As you can see in…
This audio is auto-generated. Please let us know if you have feedback. YouTube is expanding its livestream Gift Goals to all creators in the U.S., while it’s also got some improvements to its auto-dubbing option, which will make your alternative…
This audio is auto-generated. Please let us know if you have feedback. With the U.S. government pushing to effectively takeover TikTok in the nation, and potentially influence the content that’s displayed in the app, it’s worth considering the rising influence…
This audio is auto-generated. Please let us know if you have feedback. Threads is trying out another way to avoid confusion around hashtags in the app, with re-posts from Instagram that include a lot of tags now hiding them behind…