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Key Takeaways Understand Teen Characteristics: Teens, aged 13 to 19, are a diverse group with significant influence and purchasing power, requiring brands to align their values with this audience’s preferences. Leverage Social Media: Use platforms like TikTok, Instagram, and Snapchat…
This could be a significant hiring for X, and the future development of the app. Today, app designer Nikita Bier has announced that he is joining X as head of product, which will see Bier bring his expertise to the…
TikTok really, really wants you to buy stuff in the app, which is why it’s hosting a seemingly ongoing stream of shopping promotions, with its current push focused on small businesses, and food buying options in the app, which will…
Instagram’s rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you…
Meta’s implementing new requirements for advertisers running securities and investments promotions in India, in line with updated requirements from Indian regulators. Back in March, the Security and Exchange Board of India (SEBI) announced that all advertisers in the sector must…
EXCLUSIVE: Nicole Finnan, the veteran UK producer and commercial director who most recently led Peaky Blinders producer Caryn Mandabach Productions, has launched her own consultancy business. Jaeger Media will look to work with start-up and small-to-mid-size producers, artists and influencers…
After announcing that hashtags would be banned from all Promoted Posts on X last week, X owner Elon Musk also flagged another coming to change to X’s ad process, with bigger ads to soon cost more per placement. Which, like…
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot”…
Over the years, Tesla has built part of its reputation on hosting big, bold events to generate authentic hype for upcoming releases. The robotaxi launch in Austin, Texas, last week wasn’t one of them. Coverage of the rollout was dominated…
Whose responsibility is it anyway? That’s the question many young consumers in five European markets are weighing in on when it comes to promoting and wearing more sustainable fashion. Trellis data partner GlobeScan recently partnered with European fashion platform Zalando to…