Cointact

Cointact

Google Adds AI Insights to Google Analytics

Google Adds AI Insights to Google Analytics

Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development…

Snapchat Launches Brand Safety Verification With IAS

Snapchat Launches Brand Safety Verification With IAS

Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat…