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So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused,…
Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with…
![Future Search Trends and the Impact of Gen AI [Infographic]](https://cointact.me/wp-content/uploads/2024/08/2406-future-search-trends-and-the-impact-of-gen-ai-infographic-768x449.webp)
While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet…
As WhatsApp usage continues to rise, particularly in Western markets, Meta’s slowly trying to integrate more functionality into the app, with a view to eventually facilitating a broader set of functions and options within your message streams. Meta’s latest focus…
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast…
X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters. Introducing long form Write via X API v2! With all developers having migrated to…
TikTok has launched a new pilot program, in partnership with NCMEC, that will see Amber Alerts displayed directly within the For You feed, providing more coverage in cases of missing people in the app. This example from NCMEC shows how…
Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks like access to first-party data and creator programs, as Meta maintains its dominance in social media spend. While Instagram and Facebook remain the top two…
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube…
This could be handy. Meta is rolling out a new update for Meta Business Suite (aka “Creator Studio,” aka “Business Manager”) which will enable you to connect more profiles to your account, so that you can easily switch between them…